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Three IFA firms join consolidator Absolute Financial Group

Three IFA firms join consolidator Absolute Financial Group

people walking on street between buildings during daytime

Press release

Three IFA firms join consolidator Absolute Financial Group

Firms in Hereford, Surrey and Norwich add a further £255 million in Assets Under Advice, taking the group's total to £1.55 billion and expanding its footprint across the East, South and West of England.

13 April 2026

Norwich

Hereford

Surrey

people walking on street between buildings during daytime

Press release

Three IFA firms join consolidator Absolute Financial Group

Firms in Hereford, Surrey and Norwich add a further £255 million in Assets Under Advice, taking the group's total to £1.55 billion and expanding its footprint across the East, South and West of England.

13 April 2026

Norwich

Hereford

Surrey

people walking on street between buildings during daytime

Press release

Three IFA firms join consolidator Absolute Financial Group

Firms in Hereford, Surrey and Norwich add a further £255 million in Assets Under Advice, taking the group's total to £1.55 billion and expanding its footprint across the East, South and West of England.

13 April 2026

Norwich

Hereford

Surrey

£1.55bn

Total Assets Under Advice after the deals

£255m

Assets Under Advice added

3

Firms joining the group

3

Regions: East, South and West of England

Absolute Financial Group (“Absolute”) today announces that three additional firms have joined the group, as it continues with its strategy of building one of the UK's leading independent financial planning businesses.

Together, the three firms, Padstone Financial Management, based in Hereford; Campton Financial Services, based in Surrey; and Iceni Financial Advisers, based in Norwich, add a further £255 million to Absolute's Assets Under Advice, bringing the group's total AUA to £1.55 billion.

An expanded footprint

All of the existing offices and colleagues from the three firms will now operate as part of Absolute, giving the growing organisation an expanded footprint across the East, South and West of England.

A STRONG PIPELINE

Absolute has a strong pipeline of like-minded IFA firms that it expects to complete over the coming weeks as it continues to grow.

The three firms:

FIRM
LOCATION
ROLE WITHIN ABSOLUTE

Padstone Financial Management

Hereford

Existing office and colleagues join Absolute

Campton Financial Services

Surrey

Existing office and colleagues join Absolute

Iceni Financial Advisers

Norwich

Existing office and colleagues join Absolute

Scale, support and respect for independence

Absolute is poised to become a leading force in UK retail financial advice, combining scale, support, and a deep respect for what makes independent advice essential. This is another milestone in uniting high-quality advisory businesses within a unified, well-resourced structure, promoting adviser support, holistic financial planning, outstanding client outcomes and enduring client value.

“

“After many years of searching for a business that could allow us to continue offering genuinely independent advice, we discovered the team at Absolute, who clearly held the same values as we did. We pride ourselves on providing positive outcomes and performance for clients and, as such, we are pleased to be joining Absolute, which will allow us to continue this and develop our business.”

Mark Young

Mark Young

,

,

Director, Padstone Financial Management

Director, Padstone Financial Management

“

“Welcoming Padstone Financial Management, Campton Financial Services and Iceni Financial Advisers into Absolute marks another milestone as we continue to build a leading independent financial planning business.

“Each of these firms brings exceptional people, strong client relationships, and a commitment to high-quality advice that aligns perfectly with our values and culture. We have a strong pipeline of like-minded IFA firms that we expect to complete over the coming weeks in order to continue to grow and realise our ambitions.”

David Carter

David Carter

CEO, Absolute Financial Group

CEO, Absolute Financial Group

Ends

Ends

About Absolute

About Absolute

Absolute Financial Group is an IFA consolidator uniting high-quality independent advisory firms within a unified, well-resourced structure, with more than £1.55 billion in Assets Under Advice across England.

Absolute Financial Group is an IFA consolidator uniting high-quality independent advisory firms within a unified, well-resourced structure, with more than £1.55 billion in Assets Under Advice across England.

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Get in touch

Ready to find your planner?

Speak to a local planner who has the time to do the job properly.

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Get in touch

Ready to find your planner?

Speak to a local planner who has the time to do the job properly.

Absolute Financial Management is authorised and regulated by the Financial Conduct Authority, FCA Number 401135. Registered in England and Wales 05027747. Registered Office: Rear of The Bull Yard, 75 High Street, Ashford, Kent, TN24 8SN. This page is intended for general information only and does not constitute personal financial advice. The value of investments can fall as well as rise. Past performance is not a guide to future returns.

Absolute Financial Management is authorised and regulated by the Financial Conduct Authority, FCA Number 401135. Registered in England and Wales 05027747. Registered Office: Rear of The Bull Yard, 75 High Street, Ashford, Kent, TN24 8SN. This page is intended for general information only and does not constitute personal financial advice. The value of investments can fall as well as rise. Past performance is not a guide to future returns.

Absolute Financial Management is authorised and regulated by the Financial Conduct Authority, FCA Number 401135. Registered in England and Wales 05027747. Registered Office: Rear of The Bull Yard, 75 High Street, Ashford, Kent, TN24 8SN. This page is intended for general information only and does not constitute personal financial advice. The value of investments can fall as well as rise. Past performance is not a guide to future returns.